The Business Model Canvas

The Business
Model Canvas

Your business model
– on one page

The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

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The Business Model Canvas in 2 minutes:

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Physical Tools Used in Our Methodology

Get the right toolkits and supplies for your workshops or personal use from our authorized seller.

You're free to Share & Remix the Canvas

Just reference to businessmodelgeneration.com after each use, and share your work!

Make a presentation, pitch a VC, consult with your clients, or whatever you dream up. The Canvas is licensed as creative commons so enjoy it free. Just be sure to link back to businessmodelgeneration.com after each use, and share your work under a similar licence. Here's the legal info.

Pro-Tips

  • Use Sticky Notes
  • Draw
  • Use Colors
  • Sketch Alternatives
  • Tell a Story
  • Learn from the Best

Use Stattys (sticky notes on steroids) for each and every one of the building blocks of your business model. Ideas need to be mobile.

Use words AND images to describe your business model building blocks to enhance big picture understanding.

Increase the clarity of your business model by color-coding all elements related to a specific client segment.

Don't fall in love with your first idea. Sketch out alternative business models for the same product, service, or technology.

Start from a blank Canvas when you explain your business model. Tell your business model story one sticky note at a time.

Map out every new and innovative business model you come across. Understand, learn and try to apply to your model.

Proud practitioners of the methodology

The Business Model Generation People

The Business Model Generation keeps on growing...

Over 1 Million Books + 30 Languages + over 5,000,000 Canvas users = 1 big movement